Transform Your Art Business: The Underrated Marketing Tool Every Artist Needs in 2024

email marketing tips for beginners

Email Marketing: An Essential Tool for Artists

Email marketing is a crucial tool for creators, yet many are hesitant to start because they don't know how. Today, I'll share why it's essential for artists and my beginner-friendly strategy that helped me grow my email list with minimal effort. Check out this video to know more!

Why Email Marketing is Essential

First, let's look at why email marketing is essential for artists in 2024:

  • Direct Communication: Unlike social media, which can be unreliable due to ever-changing algorithms, email marketing offers a direct line of communication with your audience.
  • Personalization: It allows for personalized communication, helping you cater to different audience segments.
  • Cost-Effective: Importantly, it's cost-effective and has a high return on investment. For instance, Flodesk, a platform I've been using recently, offers a flat rate regardless of list size.
  • Community Building: Lastly, it helps build a loyal community around your art.

My Email Marketing Strategy

Now, let's dive into my email marketing strategy:

  1. Lead Magnets: A key way I grow my list is through lead magnets, which are incentives you offer your audience in exchange for their email address. It's important these are tailored to attract different audience segments. For example, art collectors may not be interested in watercolour tips, but they may be interested in getting early access to new art.
  2. Website Sign-Up Form: Another critical strategy is using a website sign-up form. This lets people express direct interest in your work and stay updated.
  3. Segmentation: Once people are on my list, I ensure they're properly segmented. This helps me send relevant information to subscribers based on their interests.
  4. Consistent Communication: I send out a weekly mailer where I share updates, new launches, and my current favorites with my community. While promotional emails are important, I try to keep them to a minimum to avoid overwhelming my subscribers.
  5. List Maintenance: Finally, maintaining a clean list is crucial for better delivery rates. I separate inactive subscribers to ensure my emails reach those genuinely interested and engaged.

Flodesk: A Powerful Tool for Email Marketing

Aside from this strategy, I also use Flodesk to create beautiful landing pages for my lead magnets. Unlike other platforms, Flodesk doesn't increase charges as you scale your list. 


In conclusion, email marketing is a powerful and sustainable tool for artists. If your social media marketing isn't going as planned, remember there are other options like email marketing. Incorporating these strategies has proved beneficial for my art business, and I believe they could help you too.
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