As an artist who has run creative businesses for the last 8 years, I've interacted with hundreds of artists. Many struggle to grow their businesses due to some common mistakes. When I started my art business, I ensured I avoided these pitfalls, and it's had a huge impact on my growth. Here are some crucial things to avoid as you embark on your artistic journey.
Not Treating Your Art Like a Business
The number one mistake artists make is not treating their art as a business. If you want your art business to be taken seriously, you need to treat it like a business. This includes having a business plan, marketing strategy, registering as a business, and separating business and personal finances. Treating it as a business helps prioritize important tasks and allows you to dream big.
Not Investing in Education
Growing as an artist requires investment in education. This includes online courses, mentorship, and improving your skills through platforms like Skillshare. Investing time in learning from others and your own mistakes is crucial too.
Not Making Time for Your Art
It might sound obvious, but making time for your art is a significant step. Once you start running a business, it's easy to get caught up in daily tasks. Scheduling time for art and making it a habit is essential for your growth as an artist.
Not Diversifying Income Streams
While selling art might seem like the most obvious way to earn income, there are other options too. These include online courses, licensing, freelance projects, and selling digital downloads of art. Developing multiple income streams provides a safety net for months when one stream might not perform well.
Keeping it solo
Growing a team is crucial for sustainable business growth. As an artist, you can't do everything yourself. Delegating tasks and thinking of yourself as a CEO can help you grow and expand your business.
Overthinking
Many creative people are perfectionists, leading to overthinking. However, it's important to take action and move forward. Obstacles are inevitable, and everyone's path is different. The key is to face them head-on and trust that your path will reveal itself as you go.
Remember, these are just guidelines. Every artist's journey is unique, but avoiding these common pitfalls can help you navigate your path with a little more ease. If you'd like to discuss any of these points further, feel free to book a 1 on 1 call with me on Skillshare.